The Process
Most agencies build retainer scopes before they understand the client's actual situation. We don't. Every engagement starts with a paid audit that maps the exact gap — before proposing anything.
Why It Matters
AI citation gaps have specific causes. A brand invisible in ChatGPT may be absent because of a structured data problem, an entity recognition failure, a content architecture issue, or a combination of all three. The fix for each is different. Building a retainer scope without knowing the cause is expensive guesswork.
Step 01
14 Business Days
A comprehensive map of where the brand currently stands in AI-generated answers — and exactly why it stands there.
Manual and tool-assisted testing across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot. 40–60 queries mapped to the client's category, buyer pain points, and competitive landscape.
Documents exactly where the client appears, where they don't, and where competitors are being cited instead — by platform, by query type, and by buyer stage.
Crawlability by AI bots, structured data implementation, schema coverage (Organization, FAQ, Article, LocalBusiness), Core Web Vitals against current thresholds, entity clarity, and internal linking architecture.
Scored against a 30-point rubric. Every item is pass/fail with a specific remediation note — not a vague recommendation.
Whether the brand exists as a recognized entity in Google's Knowledge Graph. Wikipedia and Wikidata presence. Consistency of NAP and brand information across the web.
How AI systems currently understand and describe the brand versus how the brand describes itself — and where the gap creates citation risk.
The three closest competitors mapped across the same 40–60 AI citation queries. Where they appear that the client doesn't. Which content formats and topics are earning AI citations in the category.
Gap analysis with specific opportunity ranking by impact-to-effort ratio — not a list of everything that could theoretically be done.
Every audit concludes with a prioritized action plan. Items ranked by impact-to-effort ratio. Specific to what was found in Sections 1–4. This is what makes the audit worth paying for independently — and what makes the subsequent retainer proposal feel like a logical next step rather than a sales move.
A structured PDF report covering all six sections. Plus a 90-minute recorded video walkthrough delivered by the lead strategist — available to share internally with any stakeholder.
The final page of every report contains one paragraph: what the roadmap would cost to execute, the realistic timeline, and what the agency would specifically own. Information — not a hard sell.
Step 02
Included with audit
A retainer proposal is included in the audit report itself — built directly from the roadmap findings. Not a standard package. Scope, investment, and monthly reporting metrics are specific to what the audit found.
Step 03
From CAD $4,500/month
A 12-month minimum engagement. Monthly work across the service stack identified in the audit. Monthly reporting against three metrics that matter to the business — not to the agency's vanity.
Metric 01
AI Citation Frequency
How often the brand is cited when category queries are run across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot — tracked monthly against the audit baseline. Broken down by platform and by query type.
Metric 02
Revenue from Organic & AI-Sourced Channels
Revenue and pipeline attributed to organic search and AI-sourced referral traffic — tracked through GA4 and CRM data. Not sessions. Not impressions. The number that determines whether the investment is compounding.
Metric 03
Pipeline Impact
Qualified opportunities sourced from or influenced by organic and AI search channels — tracked monthly and cumulative. For clients where attribution is sufficiently clean, Year 3 retainers transition to a hybrid model: base retainer plus a performance component tied to pipeline generated.
The AI Visibility Audit is the fastest way to understand the gap — and the clearest way to see whether the investment is warranted.
Book the AI Visibility Audit